The Museum of the Southern Jewish Experience tells the story of a unique population—originally strangers in a strange land—who found creative ways to adapt to new surroundings, yet maintain their identities and weave some pretty special threads into the South’s rich tapestry. It’s a story that will resonate with visitors seeking a better understanding of what it means to be Jewish, to be Southern, and ultimately, to be American.
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The Museum will occupy the first and second floors of 818 Howard Avenue, in the heart of New Orleans’ Arts District.
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Yes and no. The original Museum of the Southern Jewish Experience, which was established in 1986 at Jacobs Camp, in Utica, MS, was shuttered in 2012. While it served as a wonderful teaching tool for summer campers and as a repository for artifacts from disappearing Southern Jewish communities, its location made it difficult for the public to visit.
The board of the Institute of Southern Jewish Life, in Jackson, MS, resolved to find a more accessible location for the Museum. In 2017 it separated the Museum from the Institute, giving it the flexibility to re-establish and re-energize itself in New Orleans. The new Museum is working with world-class exhibit designers Gallagher & Associates to create an interactive experience that will be engaging, educational, and entertaining to Jews and non-Jews, Southerners and non-Southerners alike.
The original Museum actually gave birth to what is now the Institute of Southern Jewish Life. But as the ISJL mission broadened and diverged from the Museum, a decision was made to separate into two entities, each with its own management, boards, and funding. The MSJE and ISJL will continue to work cooperatively on certain projects, and they will promote cooperation using some cross-board representation. The MSJE is a new Louisiana non-profit corporation. Gifts to the MSJE will be used only to support the capital needs and operating expenses of the Museum and to deliver on its mission.
A planning committee looked at several cities across the South. The qualifications they were seeking included a city with a vibrant Jewish population, one with a healthy tourism economy, and one that did not already have a Jewish-themed museum or other cultural attraction. New Orleans fit the bill to a tee. Tulane University’s strong Jewish student population and growing Jewish Studies program adds exciting opportunities for research, internships, and reunions for students, faculty, and alumni alike.
4. Have you done a feasibility study to support the operating and financial assumptions underlying the Museum?
Yes. Working with Gallagher & Associates’ economic development team, we conducted a thorough feasibility study, comparing our plans to other Jewish museums across the country and to other similar sized museum destinations in New Orleans. The study looked at expected number of visitors, income, expenses, and short and long-term growth. The study found that our planned museum has the ingredients to be a success. If you are interested, a copy of this study can be made available to you.
Our feasibility study predicts an annual attendance of 40,000. We have based our operating budget on 35,000 a year.
Before the Campaign went regional and national, it quietly raised about one-third of its goal from donors—individuals and foundations—in New Orleans. It is important, we know, to have strong support from our host city. These early leadership gifts confirmed the appropriateness of New Orleans as the home of the Museum.
Before we raised our first dollar, we approached the New Orleans tourism and business community seeking support. We have strong letters of support from the New Orleans Tourism Marketing Corporation, the New Orleans Convention and Visitors Bureau, the Greater New Orleans Foundation, the Office of the Mayor, Tulane University, the National WWII Museum, and the Historic New Orleans Collection.
There are many Jewish museums across the country, even a few in the South, like The Breman Museum, in Atlanta, and the Houston and Dallas Holocaust Museums. The Museum of the Southern Jewish Experience will distinguish itself by focusing on the entirety of Southern Jewish history, across many years and across many states. Of course, no museum covers its subject exhaustively. But our Museum will serve as a historical and cultural entrée into why Jews came South, how they were received, their triumphs and tribulations, and their unique stories and accomplishments.
The Museum has created a Historical Advisory Committee of more than a dozen Southern Jewish historians, writers, and researchers, to provide guidance and content. Exhibits topics will include Colonial Jewry, Jewish immigration waves, Jewish businesses, Jews and the Civil War, Jews and the Civil Rights Movement, famous Southern Jews, and unique Southern Jewish folk and food-ways, among others. This committee will be working closely with the Museum’s staff and our exhibit designers.
The Museum has the challenge of presenting more than 300 years and 13 states’ worth of Southern Jewish history in about 9,000 square feet of space. To do this, we are designing exhibits that tell the overall arc of the history, with selected stories of individuals and families that personify specific events, attitudes, and experiences. Stories will be selected that best educate, engage, and entertain our visitors. Many, but not all, will be tied to artifacts in the Museum’s collection that can provide a meaningful visual connection to the past. The Museum is actively adding to its collection for the purpose of exhibit design. So, while no one family will be fully explored, should a donor’s story happen to fit the criteria above, it may very well be included in our exhibits.
No, but we will include exhibits about how Southern Jews reacted to the Holocaust and how many Holocaust survivors remade their lives in the United States after moving to the South.
Yes. The Museum is planning a wide range of public programs and programs for students. With music, food, film, speakers, workshops, and field trips, the Museum will offer exciting opportunities for people to learn, experience, share, and socialize.
Yes and no. With limited space and funds to curate our collection, the Museum cannot serve as a repository for every item people want to donate. Therefore, the Museum will be what is called in the field a directed collecting museum. That means that we will collect specific things that we need for our permanent and special exhibits. It is very important that the Museum have the flexibility to accept those artifacts and archives that it deems appropriate to its mission. For artifacts offered that the Museum cannot accept, it plans to work with other museums and archives across the country to find suitable homes.
Yes. Help us spread the word to friends and colleagues who share your interest in Jewish history, Southern culture, museums, and New Orleans. Follow us on Facebook, Twitter, and Instagram. Take our short interest survey at www.msje.org. Volunteer at the Museum once we are open. Become a Museum Member and take advantage of all of our membership benefits.
We need $5 million to open the Museum. We have already raised $5 million. Our total campaign goal is $10 million, which will provide a healthy operating reserve and help us create an endowment.